Business & Product Strategy

We are a complementing and senior-level team that combines strategic business acumen, deep technical and operational know-how, and international marketing leadership.

We are particularly well-suited to advise early- and growth-stage startups in B2B tech sectors that require business expertise and help in boosting in crafting their plans across product, market fit, business & pricing planning and go-to-market strategy.

To secure practical, high-impact, ambitious and grounded strategies, our work requires close collaboration with the company’s founders and management team.

Best outcomes emerge from a true partnership – one that integrates the founders’ deep domain knowledge, product intuition, and vision, with our strategic expertise, hands-on experience, connections’ network of and independent research.

We are well-positioned to support a wide spectrum of companies across multiple stages:

Early-Stage Startups

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Founders shaping their MVP, refining product-market fit, or building early traction – especially in complex, multidisciplinary domains.

Growth-Stage Companies

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Teams looking to scale operations, expand into new markets, or build internal capabilities across product, marketing, and execution.

Mature & Mid-Market Firms

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Companies exploring new verticals, adjacent technologies, or non-organic growth. We support strategic pivots, product launches, and operational resilience – especially in manufacturing and product-heavy environments.

The Team

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Lilach Sapir

A seasoned B2B product & marketing executive with international experience in multidisciplinary tech. Formerly held VP positions at HP, Massivit 3D and more. Consulting on product, business and marketing for companies active in a variety of industries and markets such as Nano Dimension, Inspekto, Inspira, Xjet. Skilled in building business plans, managing product life cycles and executing global marketing strategies, and delivering compelling messaging.

LLB, BA in Accounting, and MBA in Marketing & Finance – Tel Aviv University

Amir Veresh

Experienced in business development, product strategy, and go-to-market execution across firms like Scitex, Stratasys, and Massivit 3D. Co-founder of Polyfos 3D. Advises startups and corporates on growth, product-market fit, and scalable models. Strong focus on strategic opportunity identification.
LLB, Hebrew University; Member, Israeli Bar

Yossi Uzan

Over 30 years in R&D, engineering, and operations. Founded Newcept Technologies, leading multidisciplinary product development from concept to production. Deep experience in global manufacturing, cost optimization, and aligning technical execution with business goals.
B.Sc. Mechanical Engineering – Tel Aviv University; MBA – Bradford University, UK

Our Services

Initial Market Clarity

Product Management

Product Management:

Go-To-Market Strategy

Investor Readiness

Workshops